The Most Popular Halloween Candy The Year You Were Born

Halloween Tray

Lisa StokesGetty Images

Sure you know what your favorite Halloween candy is nowbut do you know what the country’s favorite Halloween candy was the year you were born? Do not? Well, now you will!

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These fish-shaped candies came to the US in the late 50s, but they really caught on during the 60s.

Much to dentists’ chagrin, this chewy candy was a hit with kids the year it launched. With a slogan of “Eat some now, kid,” how could it not be?

Parents helped make these a winner—after requesting a less-messy alternative to Pixy Stix, SweeTarts were created by Sunline Candy Company.

Despite later being renamed the 100 Grand Bar, Nestlé’s $100,000 Bar was still a hit among kids when it debuted this year.

After launching in the UK in 1960, these chewy, fruity candies made their way to the US in 1967. They’ve been a beloved candy ever since!

Between the striped pattern and the zebra mascot, this gum easily found its fans.

Willy Wonka helped put this one on the map: The family film had branded candies, like Laffy Taffy, under the Nestlé umbrella. The jokes on the back of each wrapper sealed the deal as a solid Halloween trade.

Another example of rebranding paying off—’Triple Threat’ suckers became Charms Blow Pops, and the rest was history.

Despite having to do some damage control in the early 80s when rumors spread that the candy could make your stomach explode (false), Pop Rocks were a big hit when they came to market in 1975.

In this very important year, Jelly Belly launched its first set of mini jelly beans: root beer, green apple, licorice, cream soda, lemon, tangerine, very cherry, and grape. This isn’t the last you’ll see of them, though…

Tootsie Rolls had a moment in the late 70s thanks to one catchy little jingle. Recorded by two kids the highlight was “Whatever it is I think I see, it becomes a Tootsie Roll to me.”

It’s hard to believe there was ever a day Twix weren’t in trick-or-treat bags. But alas, these caramel bars came to the US right before the 80s…and have been topping favorite candy lists ever since.

This was the year Big League Chew was born, and while the classic baseball design wasn’t created until 1990, the candy was still immensely popular.

Don’t forget to pin for later!

Again, there’s a pretty direct connection to the surge in popularity here: A little movie called ET now-famously featured the then-new-ish Reese’s Pieces. The rest is history.

The company was founded that same year with “the aim of producing the world’s best [gummy] products.” They succeeded pretty quickly.

Skittles mostly became popular after introducing their “Taste the Rainbow” slogan in the early 1980s. By 1984, Skittles fever was out of control.

The reason Sour Patch reportedly became so famous so fast is because they swooped in at the height of Cabbage Patch Kids fame.

Tootsie introduced these candies of yore just one year before they soared to uber-popularity.

Another instant classic: Air Heads were around for all of a few months going into Halloween of 1987, and they still managed to blow everything else out of the water.

Push Pops rose to popularity after everyone realized this was a cool way to drool all over yourself, probably.

Wouldn’t you want that for Halloween after seeing a Hershey’s presentation like that?

This was the year Hershey’s sent almost 150,000 heat-resistant chocolate bars to the troops serving in the Gulf War (something they also did during World War II), which is an incredible thing to do…that also serves as excellent PR.

Well, someone had the brilliant idea to put three times as many peanuts in Reese’s as there had been in previous years, and the rest is history. Seriously, like every third slide from here on out is some form of Reese’s.

1992: DOVE Chocolate Bars

M&Ms introduced those little DOVE chocolate you all know and love and they were an immediate hit.

1993: Hershey’s Cookies ‘N’ Creme Bars

All bets were off when Hershey’s dropped its best candy bar OF ALL TIME.

Handed out by the handfuls that year.

1995: Starburst Jellybeans

Starburst brought these into the world in 1994, but like many of the other things on this list, it didn’t take long for them to become perennial classics.

I don’t know! There was just an inexplicable surge in gummy popularity! Not bears, specifically. Just gummies!

Not technically a candy, but wildly popular this year nonetheless. And as someone who lived near the Arizona Iced Tea man and hit his iced-tea-filled driveway up every year on Halloween, it doesn’t feel so weird to me that Surge would be given out to children?

Sure, go right ahead and hit that play button should you feel like having that theme song stuck in your head for the next 5-6 months.

1999: Jolly Rancher Lollipops

Though Jolly Ranchers were also immensely popular at the time, these lollipops were a Jolly Rancher-eating-game-changer.

2000: Bertie Bott’s Every Flavor Beans

If you don’t know, there’s no use in explaining it, honestly.

Do you remember this life-changing commercial? Yeah, hence the ubiquitous Twizzlers that year.

The introduction of purple M&Ms that year really rose their star factor all over again. They’ll probably hover at or around the #1 spot for the rest of time.

Jolt was a revelation in so many ways. One of them in making trick-or-treating parents miserable!

One hundred percent definitely unrelated to the immense obsession with Fifty Cent’s “Candy Shop.” One hundred percent.

A little shocking this is the first time we’re seeing Milk Duds on this list, right?

Haribo went hard on their marketing campaigns in 2008, officially solidifying them as the world’s favorite (and most popular) gummy bears.

Again—shocking it took this long for Milky Way to climb its way to the top!

Snickers is another candy that constantly hovers at or near the top of every “This Is The Most Popular Halloween Candy In Every State” list. 2010 was Snickers’ time to shine.

2011: Dubble Bubble Painterz Mouth Coloring Bubble Gum

These bad boys were introduced specifically for Halloween that year and, oh wow, were they successful.

‘Twas this year that Nestle announced they and Bart Simpson would reunite for another (uber-effective) campaign. You know, “nobody better lay a finger on my…” That one.

Please see the year 2002.

2015: Hershey’s Candy Corn Bars

Are you really surprised that such a ‘grammable dessert came out on top that year?

OK, fine, there was a bit more of a Reese’s gap here than I originally remembered, but if you were born in 2016, I’m not sure what business you have reading this article!!

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