A new delivery app is working to take the soggy, mushy and cold out of takeout food.
Wonder is an app service based in the Westfield area that sends a mobile kitchen to your house with a chef that will finish your meal outside, seconds before they hand it off to you.
“This lets families experience the food the way it was meant to be enjoyed,” said Lara Crystal, senior vice president of hospitality at Wonder.
Here’s how it works. People within its service area can download the Wonder app and select different dishes from exclusive menus to be delivered. The Wonder team will start the process of making your food at their hub in Cranford. Then, a “chef on the road” will drive what Wonder calls its mobile kitchen (essentially a high-end food truck) to your home and finish the food outside your house. That way, when you get your meal from the truck, it’s piping hot.
Wonder has partnered with chefs such as Bobby Flay and Daisuke Nakazawa to create its menu. For example, though there is no Bobby Flay Steak location in the Westfield area, you can order a meal from the Bobby Flay Steak menu through Wonder and have it made in the hub and fired off in the mobile kitchen.
Other restaurants working with Wonder include Di Fara Pizza (based in Brooklyn), Bar Nakazawa, Fred’s Meat & Bread (based in Atlanta, Georgia) and Pennycress by Seamus Mullen.
“We love all our food,” said Crystal. “But one dish we’re really proud of is our wood-fired Margherita pizza from Pizzeria Mozza, chef Nancy Silverton’s acclaimed LA restaurant.”
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Wonder collaborated with Silverton to learn how she made her pizzas so they could replicate them in on a smaller scale for take-out orders. This is the process Wonder uses to create all of its dishes from her.
“With Pizzeria Mozza’s pizza, our chefs re-crafted the recipes in order to replicate the same taste and texture of her wood-fired oven pizza, delivered straight from our mobile kitchens to a family’s dinner table,” said Crystal.
So why launch this innovative new app in Westfield of all places? Westfield, which already has a slew of fantastic restaurants, “was a compelling area for us to start because of the number of families within the town,” said Crystal. “It was an ideal location in terms of the households we could serve efficiently with our mobile kitchens.”
Wonder was in the works before the pandemic. The team couldn’t have predicted how much we would come to rely on takeout, but the timing has worked out just right.
The app has plans to collaborate with more chefs (including Jersey favorite Marcus Samuelsson) and launch in new areas.
Crystal said next year Wonder will expand to Summit, Ridgewood, New Providence, Chatham, Florham Park, Madison, Scotch Plains, Ramsey, Allendale and more. She also hopes to bring Wonder to more towns in Bergen, Essex and Union counties and beyond to New York and Connecticut.
Rebecca King is a food writer for NorthJersey.com. For more on where to dine and drink, please subscribe today and sign up for our North Jersey Eats newsletter.