DoorDash, Instacart, Uber Eats changed how we eat in 2020

Sherean Malekzadeh, who runs a marketing firm in Atlanta, hasn’t been out to eat once since the pandemic was called in March. She skipped grocery stores for much of the year as well.

Ordering online takes more time, “and you have to be on standby when the shoppers are there, in case they want to text you about missing items, but it makes me feel safer.”

Malekzadeh wasn’t alone on that front. The pandemic changed our relationship with food in 2020. Online food ordering, from groceries and restaurants, was growing anyway, but this year it just got more popular faster.

Jeremiah Owyang, an analyst with Kaleido Insights, says that historically, shoppers have been slower to adopt online purchases of groceries compared to categories like technology and apparel, but the pandemic changed that. Grocery shopping in the US jumped 110% in daily online sales in April, just after the pandemic hit, and “only a pandemic could have spurred such a rapid adoption of e-commerce in the grocery category.”

Food delivery sign outside El Gringo in Manhattan Beach, California

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