The Spanish Denomination of Origin Cava commences a successful 2022 programming, once again in partnership with local agency O’Donnell Lane.
SONOMA, CA, May 4, 2022—Beginning May 2022, the Regulatory Council of the “Cava” Protected Designation of Origin (DO Cava) will kick off the second year of its marketing campaign with support from US partner O’Donnell Lane (ODL). A robust calendar of events and activities will be complemented by strategic partnerships to further drive and promote education for both trade and consumers around the quality, versatility, and sustainability of Cava.
The regulatory body will achieve these goals through the continued implementation of 360 Degrees of Cava, a complementary program of tailored PR efforts, strategic partnerships, and curated events and initiatives to bring visibility to the unique attributes of Cava: traditional method sparkling wine, indigenous grape varieties, versatility with food pairings, bottle aging, and the distinctive terroir and culture of its Spanish-Mediterranean origin.
“Last year, the 360 Degrees of Cava campaign allowed numerous influencers and bubble-lovers to taste and learn about the versatility and excellence of Cava,” says Javier Pagés, president of the DO “We look forward to expanding our reach even further with the activities and partnerships planned for 2022.”
The first event of the new program year—Spain’s Great Match, presented by Foods and Wines from Spain—will take place on May 11 at One Market in San Francisco. DO Cava will have a table pouring Cava wines for over 300 trade and media at the walk-around tasting and host an educational webinar titled Cava’s Quest for Quality. Qualified trade and media may register for the grand tasting and seminar here: https://www.eventbrite.
Other scheduled activities throughout the summer and fall will include trade seminars—hosted in partnership with leading educational institutions around the USA (International Wine Center, San Francisco Wine School, and Guild Somm)—on- and off-premise trade promotions with restaurant and retail outlets in key markets, and a nationwide social media Cava Ambassador influencer campaign. The program year culminates with Cava Discovery Week—a week-long celebration of the myriad food and wine pairings—which will return for its third iteration in September.
Cava sales are seeing unprecedented growth, driven in part by exports which account for two-thirds of sales for DO The US is an increasingly important market coming in as the second-largest market with an impressive growth of 40% in 2021.
“We’re thrilled to continue our partnership with DO Cava as interest in the category continues to soar here in the US,” says Katie Canfield, partner of O’Donnell Lane. “More and more people are choosing sparkling wine and, by educating both trade and consumers, we aim to highlight Cava’s unique proposition: a combination of indigenous varieties, Mediterranean origin, long aging, commitment to tradition and sustainability, and versatility with food.”
To learn more about Cava, upcoming events and activities, and participating wineries, visit: cava.wine/en/. For additional information, please contact Katie Canfield of O’Donnell Lane at 530-720-1138 or by email at [email protected].
About DO Cava
With more than 70% of international sales, Cava is the Spanish DO which exports the most wine: its 349 associated wineries are present in over 100 countries. The DO encompasses more than 93,900 acres of vineyards and more than 6,200 winegrowers. Cava is a quality sparkling wine that pairs perfectly with every type of food, and is made using the traditional method, with a strict commitment to origin, land, and sustainability.