Uber Eats and Mother have renewed the ‘Bring It’ campaign for a third installment – this time tapping into people’s slumps.
After a 2020 debut, creative agency Mother has returned to ‘Bring It,’ introducing a new leading courier, Ekow Quartey, who turns up to deliver food at the crucial point in customers’ low moments.
‘Bring It’ consists of four films, the first to launch being Project Team. It sees the Uber Eats courier deliver Japanese food to late-night office workers caught in a slump.
The courier reads customers’ orders, drawing inspiration from rousing speeches to motivate.
A hungover scene featuring a group of friends brought back to life by a KFC and a half-time football pep talk over a McDonald’s also feature on the line-up.
Later in the year Uber Eats will drop the final film, profiling a family exhausted from a house move.
The music was taken from the film score of the 1999 film Any Given Sunday, with the music from Al Pacino’s Inch by Inch speech being recomposed for the clips.
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Launching on TV and video on demand (VOD), the ads will later be released on out-of-home (OOH) and on digital and social. Uber Eats will use targeted digital and social assets to cater to customers needing a lift.
“After what has been a tough 18 months for everyone, we wanted to celebrate the resilience of the Great British public and the role of a great food delivery to lift your spirits,” said Maya Gallego Spiers, head of marketing UK at Uber Eats.
Gallego Spiers said that the ‘Bring It’ campaign focuses on the “power of food to help pick you up, lift your mood and give you the energy to persevere.”
Mike Warzin, behind Nike, KFC and Bud Light US ads, is director.