Simply’s booze venture got it right

Well damn, this pours with a delightful fizz, but I wasn’t expecting any kind of carbonation from my lemonade. Those bubbles help the drink retain its bite and keep from venturing into wine cooler levels of stale-ness, but I kinda wish they’d gone for a purer lemonade-vodka mix. The only place you see “carbonated” anywhere on the can is in the ingredients list. This is a small problem to have, but my first impression was more about the bubbles than anything else because that’s the only way my brain is broken.

Fortunately, the spiked lemonade is good enough to make me forget about all that and soon that CO2 proves beneficial. Where White Claw’s lemonades got stuck on a sour note of citric acid, Simply’s offering is lighter, crisper and easier to drink. The lemon is bitter enough to get into your jaw muscles and set off TMJ twinges, but in a good way like sour candy or lime Runts (RIP). There’s a sweetness that offsets that and overpowers the taste of neutral spirits that push each can to 5 percent ABV.

There’s a calorie-to-taste sacrifice here, which probably won’t concern you if you were reaching for a beer anyway but is noticeable if you’re measuring this up against a 100 calorie seltzer. I get that, but this tastes considerably more flavorful than any of the hard seltzer lemonades I’ve had before it. Only High Noon really comes close, and we know how much I liked those guys.

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