TikTok is more than just a video app that helps you kill time and laugh. It also can have a startling impact on the food world—if you’ve ever tried the baked feta pasta or whipped granulated sugar into a gorgeous coffee topper, you’ve felt its influence. Next up, the social media platform is making it easier than ever to try out what’s trending. In partnership with Virtual Dining Concepts, TikTok is opening 300 delivery-only restaurant kitchens next year across the United States that will serve the same meals you scroll through on your For You Page.
Virtual Dining Concepts has experience capitalizing off delivery-only kitchens with a viral component. Previously, the company has worked with Mariah Carey on “Mariah’s Cookies” and YouTube star MrBeast on “MrBeast Burgers.” The latter sold over one million burgers in the first three months!
The TikTok-inspired delivery kitchens will follow the same model, and featuring staple food items as well as a revolving menu all depending on what’s trending on the app. Imagine the most viral recipes of the year—baked feta pasta, pasta chips, corn cob ribs, and nature’s cereal—all delivered straight to your door. By the end of 2022, the plan is to have 1,000 locations opened nationwide, so here’s hoping there’s one opening up near you soon.
Virtual Dining Concepts co-founder Robert Earl told BloombergNews this delivery concept will work out of restaurants he owns, as well as some Buca di Beppo and Bertucci’s locations. GrubHub will be TikTok Kitchen’s official delivery partner, so be sure to sign up for the food delivery app if you haven’t already. What to do while waiting for a TikTok Kitchen to open up shop near you? Yep, it’s a perfect excuse for scrolling through your app’s explore page, of course.
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