Scratch Ice Cream founder began in relatives’ Yo Mama frozen yogurt

Kristine M Kierzek

Ryan and Justin Povlick just opened the newest location of Scratch Ice Cream, in Brookfield.

When he was younger, Ryan Povlick had a nightly ice cream ritual. Sometimes it was milkshakes, sometimes a scoop with chocolate syrup. Many nights he let the ice cream sit out and get to just the right consistency, then he’d have as much ice cream as he could in one massive scoop.

All these years later, building a business around his favorite treat just makes sense.

Scratch Ice Cream began in 2015 with his base recipes for vanilla and chocolate, moving to add-ins like caramel and brownies all made from scratch. Every pint is small batch and hand-packed. His brother, Justin Povlick, joined him in 2018 as the business grew.

Now, Scratch Ice Cream has moved into a new location with a bigger kitchen, where Justin oversees daily production. The new space also offers indoor and outdoor seating and nearly two dozen flavors daily, including some popular cheesecake options. The new scoop shop is at 2205 N. Calhoun Road, Brookfield, at Ruby Isle shopping center.

Scratch ice creams are also available at Crossroads Collective, 2238 N. Farwell Ave., Zocalo food truck park at 636 S. Sixth St., plus pints at retail outlets including Beans and Barley, Riverwest Co-Op, Sendik’s, Outpost and Metcalfe’s, Woodman’s, Sentry in Delafield and Layton Fruit Market.

Seating is available indoors and outdoors at Scratch Ice Cream's new location in Brookfield.

New space for Scratch

Ryan: This Brookfield space used to be Yo Mama, which is owned by my aunt and uncle (Becky and Scott Berger). We started out wholesale selling to groceries and restaurants, then opened at Crossroads Collective in the food hall, then Zocalo food truck park. We bought a food trailer, though we don’t get that out much.

We’ve always wanted our own brick and mortar space. When this opportunity came up the space allowed us to put our kitchen here as well.

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